Kimberly-Clark sells majority stake in global tissue unit to Brazil’s Suzano

Kimberly-Clark announced Thursday that it has reached an agreement with Brazilian pulp manufacturer Suzano to sell a controlling stake in its worldwide tissue business, valuing it at $3.4 billion.

According to Reuters, the purchase, which would result in a new joint venture, represents a significant step in the consumer products company’s ongoing effort to streamline operations and focus on higher-margin industries.

Deal structure and strategic intent

Under the terms of the agreement, Suzano will acquire a 51% interest in the newly established joint venture for approximately US$1.73 billion in cash.

Kimberly-Clark will hold the other 49% stake. The deal is expected to be closed by mid-2026 and is subject to customary closing conditions and regulatory approvals.

Suzano, the world’s largest pulp producer, will also have the option to acquire Kimberly-Clark’s remaining stake under unspecified conditions.

The joint venture will be registered in the Netherlands and will unite 22 manufacturing facilities in 14 regions, spanning Europe, Asia, the Middle East, and Central America.

Refocusing and margin stabilisation

Kimberly-Clark has been undergoing a business restructuring, reducing costs and streamlining operations, especially in its personal care and North America tissue segments.

The new venture with Suzano offers cost-effective raw materials and stable profits, according to the company.

Under the terms of the deal, Kimberly-Clark will provide assets from its international family care and professional business to the venture, including approximately 9,000 employees.

However, it will keep its US consumer tissue and professional businesses as well as its ownership stake in joint ventures in Mexico, South Korea, Bahrain, and some other markets.

Industry trend towards strategic reshaping

The decision is consistent with a larger industry trend, in which consumer product businesses are reorganising their portfolios to focus on faster-growing and more profitable categories.

Over the last year, corporations like as General Mills and PepsiCo have taken similar steps to adjust to changing market dynamics and increase their global presence.

In September, General Mills sold its North American yoghurt sector for $2.1 billion to focus on snacking and pet food, which have greater growth prospects.

One month later, PepsiCo paid $1.2 billion for Siete Foods, a tortilla-chip company, as it expanded its healthier food line.

Industry pressure due to costs and market volatility

Kimberly-Clark’s move to form the joint venture comes amid broader financial pressures. Huggies diaper producer lowered its full-year profit outlook in April, citing tariff-related costs of approximately $300 million.

The collaboration with Suzano is viewed as a means to protect against such unanticipated expenses by working with a vertically integrated pulp source.

Looking ahead

The deal is one of Kimberly-Clark’s largest strategic shifts in years and is representative of the company’s effort to realign all its business units around strengths.

But in the long run, the company seems well-positioned to capitalise on a streamlined international footprint and improved controls over factors driving profitability.

The initiative will strike a balance between maintaining Kimberly-Clark’s presence in the global tissue market despite volatility in input costs and consumer demand, and mitigating risk if the global economy slows as expected.

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